Back-to-school season is officially here, which means it’s time to stock up on everything from new sneakers and backpacks to laptops, school supplies and a fresh pair of glasses.
The good news? You don’t necessarily have to pay full price. Some of the biggest retailers and brands are rolling out back-to-school promotions right now, making August one of the best times to check off your school shopping list.
We’ve rounded up some of the best back-to-school deals happening right now, including savings from Nike, adidas, Target and GlassesUSA.com.
👓 GlassesUSA.com: Up to 50% Off + BOGO Free Kids’ Glasses
New school year, new glasses? GlassesUSA.com — 30% Off Kids’ Glasses is offering several great deals for families shopping for prescription eyeglasses and sunglasses.
Save 30% on kids’ eyeglasses and sunglasses with basic prescription lenses, plus get free shipping.
Use code: SAVE30
The offer excludes premium brands, luxury brands, sale-tagged items and contact lenses.
Buy One, Get One FREE
Need a backup pair? Shopping for more than one child? This might be the better deal. Buy one pair of eyeglasses or sunglasses and get a second pair FREE, plus free shipping.
Use code: BOGOFREE
The discount can include one premium frame, with the pair of lesser value free. Luxury-tagged items are excluded.
50% Off Lens Upgrades
Already found the perfect frames? You can also save 50% on lens upgrades when purchasing eligible eyeglasses or sunglasses.
That makes this an especially useful promotion for sport glasses or designer frames from brands such as Ray-Ban and Oakley.
Use code: LENSES50
👟 Nike: Extra 25% Off Select Back-to-School Styles
Sneakers are usually one of the biggest items on the back-to-school shopping list, and Nike currently has a dedicated back-to-school sale offering an extra 25% off select styles.
The sale includes the types of everyday essentials students can use well beyond the first day of school, including shoes, backpacks, clothing and athletic gear.
Whether you’re shopping for everyday sneakers, a new backpack or clothes for gym class, it’s worth checking the sale section before paying full price.
🎒 adidas: Up to 40% Off Back-to-School Styles
adidas is another good stop for refreshing a student’s wardrobe without paying full price. The brand’s current sale features savings of up to 40% off, with sneakers, apparel and accessories included among the discounted merchandise.
Think everyday sneakers, hoodies, tees, shorts and backpacks that can transition from the classroom to after-school activities.
✏️ Target: School Supplies Starting at Just 25¢
You don’t have to spend a fortune on the basics, either.
Target says it has thousands of back-to-school items priced lower than last year, with more than 1,000 school supplies and essentials available for $5 or less. Its assortment includes school supplies starting at just 25 cents, $5 backpacks and $5 kids’ graphic tees.
That makes Target a great place to knock out the less exciting—but absolutely necessary—part of the shopping list: notebooks, pencils, folders, crayons, glue and other classroom essentials.
How to Save Even More on Back-to-School Shopping
A few simple strategies can stretch your budget even further:
- Check what you already own first. Last year’s backpack, calculator or pencil case might have another year left in it.
- Compare the final price, not just the discount. A 40% discount isn’t necessarily cheaper than another retailer’s regular price.
- Look for free shipping. Shipping charges can quickly wipe out a small discount.
- Consider buying backup essentials. BOGO offers can be especially useful for things kids frequently lose, damage or outgrow.
- Don’t buy everything before school starts. Unless your school specifically requires an item immediately, waiting can sometimes uncover better clearance prices later in the season.
- Check student and teacher discounts. College students, teachers and educators may qualify for additional discounts at certain retailers.